1924 JC LEYENDECKER MEN FASHION ARROW COLLAR CLUETT PEABODY SEXY GAY AD 12509

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View 1924 JC LEYENDECKER MEN FASHION ARROW COLLAR CLUETT PEABODY SEXY GAY AD 12509 with current marketplace pricing, condition, product images and item details. Leyendecker (also known as 'J. C.' or 'Joe') was born on March 23, 1874, in Montabaur, Germany, to Peter Leyendecker (1838–1916) and Elizabeth Ortseifen Leyendecker (1845–1905). His brother and fellow illustrator Francis Xavier (aka "Frank") was born two years later. img{max-width:100%} DATE OF ** ORIGINAL   **   ADVERTISEMENT: 1924 COMPANY NAME: KEBO PRODUCT(S): ARROW COLLAR CITY / TOWN-STATE: OWNER: ENDORSER: ARTIST: LEYENDECKER Joseph Christian Leyendecker   (March 23, 1874 – July 25, 1951) was one of the most prominent and financially successful freelance commercial artists in the U.S. He was active between 1895 and 1951 producing drawings and paintings for hundreds of posters, books, advertisements, and magazine covers and stories. He is best known for his 80 covers for   Collier's   Weekly , 322 covers for   The Saturday Evening Post , and advertising illustrations for B. Kuppenheimer men's clothing and Arrow brand shirts and detachable collars. He was one of the few known gay artists working in the early-twentieth century U.S. [1] [2] [3] Early life [ edit ] Leyendecker (also known as 'J. C.' or 'Joe') was born on March 23, 1874, in   Montabaur,   Germany, to Peter Leyendecker (1838–1916) and Elizabeth Ortseifen Leyendecker (1845–1905). His brother and fellow illustrator   Francis Xavier   (aka "Frank") was born two years later. In 1882, the entire Leyendecker family immigrated to   Chicago, Illinois, where Elizabeth's brother Adam Ortseifen was vice-president of the   McAvoy Brewing Company. A sister, Augusta Mary arrived after the family immigrated to America. [2] [3] As a teenager, around 1890, J. C. Leyendecker apprenticed at the Chicago printing and engraving company   J. Manz & Company, eventually working his way up to the position of staff artist. At the same time he took night classes at the school of the   Chicago Art Institute. [3] After studying drawing and anatomy under   John Vanderpoel   at the Chicago Art Institute, J. C. and Frank enrolled in the   Académie Julian [4]   in Paris from October 1895 through June 1897. Upon their return to Chicago, the Leyendecker brothers took an apartment in   Hyde Park, Illinois. They also shared a studio in   Chicago's Fine Arts Building   at 410 South   Michigan Ave. Career [ edit ] J. C. Leyendecker had a long career that extended from the mid-1890s until his death in 1951. During that time he worked for a wide range of commercial, editorial and government clients. Before 1902: Chicago and Paris [ edit ] As a staff artist at   J. Manz & Company   J. C. Leyendecker produced 60 Bible illustrations for the Powers Brothers Company, cover and interior illustrations for   The Interior   magazine, and frontispiece art for   The Inland Printer.   He also produced artwork for posters and book covers for the Chicago publisher E. A. Weeks. [5] [6]   He also provided artwork for a range of marketing materials for the Chicago men's clothier   Hart, Schaffner & Marx. [7] While in Paris, J. C. Leyendecker continued providing art to Hart, Schaffner & Marx, produced artwork for 12 covers of   The Inland Printer , and won a contest (out of 700 entries) for the poster and cover of the midsummer 1896 issue of The   Century   magazine, which garnered national newspaper and magazine coverage. [1] [2] [3] Upon his return from Paris in June 1897, Leyendecker illustrated for a range of mostly local clients including Hart, Schaffner & Marx, the Chicago department store   Carson, Pirie & Scott, the   Eastern Illinois Railroad, the   Northern Pacific Railroad,   Woman's Home Companion   magazine, the stone cutter's trade journal   Stone ,   Carter's   monthly, the bird hobbyist magazine   The Osprey,   and books including   Conan Doyle's   Micah Clarke   and   Octave Thanet's   A Book of True Lovers. [1] [2]   He also painted 132 scenes of America for L. W. Yaggy's laptop panorama of Biblical scenes titled   Royal Scroll   published by Powers, Fowler & Lewis (Chicago). [8] On May 20, 1899, Leyendecker received his first commission for a cover for   The Saturday Evening Post   launching a forty-four-year association with the magazine. Eventually, his work would appear on 322 covers of the magazine, introducing many iconic visual images and traditions including the New Year's Baby, the pudgy red-garbed rendition of   Santa Claus, flowers for   Mother's Day, and   firecrackers   on the   4th of July. [1] During the 1890s, Leyendecker was active in Chicago's arts community. He exhibited with and attended social events by the   Palette and Chisel Club, the   Art Students League, and the   Chicago Society of Artists. In December 1895, some of his posters were exhibited at the Siegel, Cooper & Company department store in Chicago. In January 1898 his posters for covers of   The Inland Printer   were exhibited at the Kimball Cafetier (Chicago). [2] [9] During his 1895-97 time studying in Paris, J. C. Leyendecker's work won four awards at the   Académie Julian   and one of his paintings titled "Portrait of My Brother" was exhibited in the   Paris salon   in 1897. One of his posters for Hart, Schaffner & Marx titled "The Horse Show" was exhibited as part of the award winning display of American manufacturers' posters at the   Exposition Universelle (1900)   in Paris. [7] After 1902: New York City and New Rochelle [ edit ] After relocating to New York City in 1902, Leyendecker continued illustrating books, magazine covers and interiors, posters, and advertisements for a wide range of ever-larger and more-prominent clients. His illustrations for men's product advertising, pulp magazines, and college posters earned him a reputation as specialist in illustrations of men. [10]   Major clients included the Philadelphia suitmaker   A. B. Kirschbaum, [7]   Wick Fancy Hat Bands, [11]   Gillette   Safety Razors, [12]   E. Howard & Co.   watches,   Ivory Soap,   Williams Shaving Cream, Karo   Corn Syrup,   Kingsford's Corn Starch,   Interwoven socks,   B. Kuppenheimer & Co.,   Cooper Underwear, and   Cluett Peabody & Company, maker of Arrow brand shirts and detachable shirt collars and cuffs. The male models who appeared in Leyendecker's 1907-30 illustrations for Arrow shirt and collar ads were often referred to as "the"   Arrow Collar Man   even though they were modeled by a number of different men, some of whom went on to successful careers in theater, film, and television. Some models include   Brian Donlevy,   Fredric March,   Jack Mulhall,   Neil Hamilton,   Ralph Forbes, and   Reed Howes. [13] One of Leyendecker's most frequently used models was the Canadian-born   Charles A. Beach   (1881–1954). Leyendecker met Beach in 1903 when Beach came to the artist's New York studio looking for modeling work. [14]   Beach subsequently appeared in many of Leyendecker's illustrations and the two enjoyed a nearly 50-year professional and personal relationship. Many Leyendecker biographers have described that relationship as having a romantic and sexual dimension. [4] [15] [16] [17] Another important Leyendecker client was   Kellogg's   cereals. As part of a major advertising campaign, he painted a series of twenty different images of children eating Kellogg's Corn Flakes. [18] During the   first World War   and   Second World War   Leyendecker painted military   recruitment posters   and war bonds posters for the U.S. government. Decline of career [ edit ] After 1930, Leyendecker's career began to slow, perhaps in reaction to the popularity of his work in the previous decade or as a result of the economic downturn following the   Wall Street Crash of 1929. Around 1930-31,   Cluett Peabody & Company   ceased using Leyendecker's illustrations in its advertisements for Arrow collars and shirts. In 1936,   George Horace Lorimer, the famous editor at the   Saturday Evening Post , retired and was replaced by Wesley Winans Stout (1937–1942) and then   Ben Hibbs   (1942–1962), both of whom rarely commissioned Leyendecker to illustrate covers. [19]   Leyendecker's last cover for the   Saturday Evening Post   was of a New Year Baby for the January 2, 1943, issue. [20] New commissions were fewer in the 1930s and 1940s. These included posters for the   United States Department of War, in which Leyendecker depicted commanding officers of the armed forces encouraging the purchases of   bonds   to support the nation's efforts in   World War II. [19] THEME: FASHION KEYWORDS (TEXT & IMAGE): FASHION, MEN, COLLAR, SUIT, TIE, MAN, MODEL, GRACE, SMART, COMFORT, GENTLEMAN, ARROW COLLAR, CLUETT, PEABODY, MAKER, LINE, STYLE, GARMENT, LINEN, TEXTILE, CLOTHING, BEAUTY, HANDSOME, MARKET, CHIC. DATE PRINTED ON ITEM:  YES ADVERT SIZE: APPROX-   10" x 13"   ITEM GRADE:  VERY GOOD CONDITION:  CLEAN ,  PERFECT FOR FRAMING AND DISPLAYING. DESCRIPTION OF ITEM:  A GREAT VINTAGE ORIGINAL ADVERTISEMENT FOR A HISTORICAL COMPANY AND/OR PRODUCT.  ADVERTS ARE CAREFULLY REMOVED FROM MAGAZINE AND MAY BE TRIMMED IN PREPARATION FOR DISPLAYING.  MARGINS ARE INCLUDED IN ADVERT SIZE. **NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED. At BRANCHWATER BOOKS we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world. ALL items we sell are ORIGINAL and 100% guaranteed --- (we code all our items to insure authenticity) ---- we stand behind this. As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend the wonderful historic graphics of the past. 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